I'm Erika!

Welcome to my blog. I write (and record) about business, safer beauty, wellness, lifestyle, and the subtle art of not giving a f*ck. I should have written that book, ugh!

Unleash The Entrepreneur Podcast is LIVE!

Unleash The Entrepreneur Podcast is LIVE!

It's here! It's here! Let's cut to the chase.

Here's how you can binge the first three episodes:

The Story Behind the Show

I am so beyond excited for this day! As you may know, I've been an entrepreneur for awhile. I've done so many crazy awesome things, from starting my own cookie business to joining an MLM (I still love the products!), and training CrossFit out of my parents garage. And today I own a multiple 6-figure business that continues to grow!

I guess you can say I have entrepreneur DNA and there's no other way I could do life. But what I've learned over the past 8+ years is that building a business isn't easy... far from it.

There are hard times.
There are blissful times.
There were times when no money was coming in.
And there were times where my business had big growth spurts.

But when I look back, the biggest thing I feel like I missed out on was real, honest people to share with me that it would be hard... but that it would be okay.

That just because it's "hard" sometimes, doesn't mean it's not meant for you.

The next biggest thing I feel like I missed out on was learning online marketing strategy from the get-go. There's a LOT of information out there, right?

Hundreds of courses to choose from, videos to watch, books to read, information to consume... so how do you juggle it all?

The biggest thing I realized is that implementation is more powerful than information.

I think, as baby entrepreneurs just trying to stand on our own two feet, we get bombarded by all sides... but if we had a clear roadmap to follow, and action steps spelled out, we'd avoid a lot of heartache, wasted money and unnecessary stress.

Sure, there's no "one size fits all" roadmap, but there are some tried and true strategies that work, have stood the test of time, and move businesses from struggling to thriving daily.

So I guess you could say I started this podcast somewhat selfishly.

For my former self... BUT also because I know there are so many standing exactly where I stood.

Asking the questions, "but what now? and what's working?"

So we're peeling back the layers, and opening up a real conversation around what it really takes to build a successful business. There will be honesty, vulnerability, transparency.... and it scares the living daylights out of me in a lot of ways.

(Truth be told, I wrestled with getting this launched for months.)

But we're here, aren't we? ;) 

So that's why I created Unleash the Entrepreneur Podcast.


Behind The Name

But I guess I should explain why I keep using the word "unleash", huh?

About a year ago, I was in a really interesting place. I was having huge success but I was also secretly resenting my business. I was chained to it and it was exhausting me and burning me out.

(I have a history with burn out so I have to be careful.)

I felt like I was being caged. I felt trapped. I wanted to get OUT fast... but obviously I didn't actually want to quit.

So I dove into the world of online marketing strategies and sales funnels.

Even more than I had before.

I became completely obsessed with this new way of working... instead of exchanging dollars for hours I wanted to start earning passively. I wanted to feel unleashed.

So I obsessively began implementing smart sales funnels in my business. I started selling passive income products and running automated webinars. My eyes were opened to a whole new world.

I believe that most women entrepreneur's are about 10 years behind to the digital marketing party... mostly because the technology of sales funnels, auto responders and email sequences sound less than sexy and overwhelming.

But guess what? Strategies like these provide long-term, sustainable success.

I don't know about you, but I don't think I can come up with anything that sounds sexier than "sustainable success"... *swoon*.

A world where you're business is continuing to grow, your efforts are compounding on one another, and your growth is inevitable.

Who cares about the girl who make $10k in 10 days... come back to me in 5 months and tell me where she's at. Did she stick around? Or was she a one-hit-wonder?

I'm in this for the long-haul, so I needed to think smarter and work smarter.

Maybe you need to do that, too.

Well look no further, this podcast will give you all the insights, actionable strategies and business tips you've been missing.

And maybe you'll start to fall in love with the words "sales funnels" like I did, and unleash your own success.

So for now, go ahead and dive into the podcast episodes!


You can expect the following from this channel:

1. New episodes every Tuesday - these will either be from me or an interview with the smartest, savviest women entrepreneur's in the online space.

2. New '10 Minute Marketing' episodes every Friday - these will be short, actionable marketing and sales funnel tips that will help you grow your business so long as you implement them ;) 

If there's anything you want to hear or learn from me, just ask! Leave a comment below and who knows... I might even feature you or shout you out on the show.


Free 5-Day Challenge

Last thing... if you're eager to get started NOW on the first steps to unleashing your success, I'm hosting a FREE 5-Day Challenge that will walk you through the first 5 steps you need to check off your list so you can start automating your marketing in a way that isn't sleazy, but connects deeply with the hearts of your ideal clients.

If you're down for that, you can join me here: earnwitherika.com/challenge


UE Ep. 4: Beating Shiny Object Syndrome + Finding What Works with Rachel Feldman

UE Ep. 4: Beating Shiny Object Syndrome + Finding What Works with Rachel Feldman

How To Put Your Life First, Business Second... Without Sacrificing Your Success

How To Put Your Life First, Business Second... Without Sacrificing Your Success